Stella Artois, Leffe & Hoegaarden
Come to refresh your self with a cool Belgium beer.
at booze it up.
From Belgium With Love
At Stella Artois, we are extremely proud of our Belgian roots.
Our story can be seen on every bottle of Stella Artois. If you look closely, hints of our origins are proudly displayed.
By 1366 roots of our brewing tradition had been established in the city of Leuven, Belgium– which is also where the original Den Hoorn brewery was founded. Den Hoorn laid the foundation for the quality taste and standard Stella Artois is known for. The symbol of the Den Hoorn Brewery is proudly displayed in Stella Artois' cartouche to this day.
Sebastian Artois was admitted to the Leuven Brewer’s Guild as a Brew Master in 1708, and only nine years later purchased the Den Hoorn brewery. In memoriam, you can find his last name on the brewery and every bottle of Stella Artois around the world.
The Artois Brewery was so beloved internationally and locally, a special batch was created as a Christmas gift to the people of Leuven. That special batch was the first to officially include "Stella" in its name. "Stella", meaning star in Latin, pays homage to this original occasion, accompanied by a star on every bottle.
So next time you see a bottle of Stella Artois, take note of the rich history paired with the rich flavor on and in every bottle.
Leffe, a brewing tradition since 1240
Founded in 1152, Notre-Dame de Leffe was an abbey of Premonstratensian canons, i.e. monks living in a community characterised by its hospitality.
Pilgrims were always welcome at Leffe and in 1240 the canons decided to build a brewery for the preparation of a healthy, invigorating beverage (diseases like the plague ran rampant through the region at that time, and the boiling of water during the top fermentation process of the Leffe beer killed all germs). After the French Revolution the abbey was re-established in 1929. The abbey church was reconstructed on the old farm grounds, as the beautiful 18th-century church had been destroyed. Each monk had a specific task and was entirely at the service of the parishes.
The Leffe abbey in 1740, in its heyday: in the foreground we can see the mill with its half-timbered gable, using the water of the Leffe river. In the background, facing each other, are two enemy fortresses: the Montorgueil tower and the castle of Crevecoeur. A lay master brewer worked for the abbey and made a Leffe beer that was so delicious that the parishioners preferred to drink a Leffe on Sundays rather than go to church. The abbot had to take forceful action.
The abbey and the brewery were closed during the French Revolution and seemed to be nothing but a distant memory, until the abbey was re-established in 1929. In 1952 abbot Nys and Albert Lootvoet decided to once again take up the brewing tradition of Leffe with its well-guarded recipe and offer a range of delicious Leffe beers. In the meantime, AB-InBev has taken up the torch and has made a commitment to honour the tradition of the Leffe beer, which has been brewed according to the same recipe since 1240.
NOT AS EASY AS IT LOOKS
Brewing Hoegaarden is no simple matter. Just ask Claes (see Myths & Legends). Respecting the unique brewing process and carefully mixing the finest natural ingredients is the only way to obtain the intriguing character and surprisingly refreshing taste. The beer is fermented twice but isn’t filtered. Hence its cloudy appearance and smooth texture.